“IF YOU GIVE THE CONSUMER JUST ONE MORE REASON TO PICK YOUR STORE RATHER THAN ONE OF THE OTHERS RIGHT NEXT DOOR TO YOU, THEN YOU WIN, YOU’LL CAPTURE THEIR BUSINESS.”
Metro PCS has partnered with Street Gamz to create events throughout the Metro Atlanta area. When Metro PCS in Atlanta, Ga decided to hire a company to come and entertain customers. That company, Street Gamz, arrived with video games, Lazer Tag, and more to kick off the events in style.
“We heard that they provided some fun activities for children in the area, and so we thought that that would be a good partnership with Metro PCS,” says Angel Carter, marketing director for the Atlanta Market. “We cater to families, so we like bringing these kinds of events that focus on children and young adults.”
Street Gamz Entertainment is a mobile gaming enterprise that provides parking lot entertainment for parties, festivals, and businesses, including quick serves. “We set up and turn on all of the bells and lights and craziness and we simply create awareness and attract attention, which drives sales,” says Randy Huskins, who founded Street Gamz in 2010. Street Gamz has 3 operational franchised units in the Atlanta Market. In 2015, Huskins says the company is projecting to sell an additional 5 franchises. Each franchise includes one or two employees who arrive at host sites with a truck that includes flat-screen TVs, surround sound, and games. In addition to video games, there’s laser tag and human hamster balls, as well as proprietary equipment like StrikeForce. “When you try to create an attraction and you have unlimited choices, you can do … magicians and balloon artists and things of that nature,” says Huskins, “But it doesn’t have the snap, sizzle, or the exposure that Street Gamz has pulled up to the front of your business.” Huskins says Street Gamz has had success with several national companies, including Chick-fil-A, Dickey’s BBQ, Twisted Taco and Uncle Maddio’s franchises. “We’ve had many locations report that they’ve had a greater than 30 percent increase in their sales just based on the fact that they’ve got us creating awareness, visibility, and momentum in the parking lot,” Huskins says. “If you give the consumer just one more reason to pick your store rather than one of the others right next door to you, then you win, you’ll capture their business.”
“It’s such a unique concept, and frankly I think in today’s economy, those businesses that have figured out how to take their business to the customer are doing really well,” Huskins says. Though less than 10 percent of our business has been with corporate accounts, we plan on making a push for more in the future. He calls the company’s relationship with corporate accounts a “win-win,” as many businesses tend to use Street Gamz’s services on weekdays to boost slow sales.
“If you give the consumer just one more reason to pick your store rather than one of the others right next door to you, then you win, you’ll capture their business.” “We’re very, very busy on weekends, Friday through Sunday,” he says. “We’re always looking for new and different things to do Monday through Thursday, and quick serves always seem to make a good fit.” Huskins agrees. “We’re challenging ourselves to create weekday business, and this is proven to be probably the best for us.” He says events are typically about $300 for two hours of service, and Street Gamz does the marketing for its clients. “The manager hires us to be there, we set up in the parking lot, and that’s the extent of it,” he says. “Kids go over and they play some of the games and the parents walk inside and get information about the latest Metro plans.”